Over the last 15+ years I’ve realised that custom designs based on client requests oftentimes lead to artwork that doesn’t translate well onto skin. 

Most tattooists start with a client’s idea — and that’s where things go wrong. Too often, those ideas aren’t original. 

The 21st century has us all conditioned to fit in, to follow trends, to choose what’s familiar. All while our Individuality is being drowned out by the vanilla flavoured mainstream noise. 

Bad ideas make bad art, and the unoriginal ideas make boring art.

Great tattoos come from experience, skill, and artistic vision. When you trust an artist to do what they do best, you get a tattoo that isn’t just good, but great—one that’s designed to stand the test of time.

So I make tattoo art differently.

Pornography for Plutocrats

Before the mainstream convinced everyone that every tattoo had to ‘mean something’, tattoo artists created flash sheets of designs, and clients chose from them. This ensured every tattoo was well-composed, technically solid, and built to last.

I follow this time-tested method but with a modern twist. Instead of mass-produced flash, I create limited edition tattoo series—pre-designed pieces that are only tattooed a set number of times. Some are one-of-a-kind, while others are available in editions of 5 or 10.

This approach lets me focus on making the best possible art, rather than trying to force a bad idea into a good tattoo. The result? A carefully crafted piece that looks incredible, ages beautifully. A true work of art that truly speaks to you. 

If you believe great art is made by artists and not crowdsourced by committee thinking. That getting ink is about supporting art over algorithms, artists over trends, artistic expression & creative integrity over the status quo. If you want to reject the mainstream noise and actually stand out. 

You’re in the right place.

That said, I’ve tried to answer my most frequently asked questions on my process page so, if this is your first time here, that’s probably the best place to start if you have questions like: